Affected by the novel coronavirus pneumonia, the 127th Canton Fair will be held online on -24 June 15th, the first time that the Canton Fair has been put on cloud for 63 years. Today, less than a month is left to prepare for the first online Canton Fair.

Under the epidemic situation, the development trend of exhibition industry is also accelerating the transformation. In the future, it is the general trend for the exhibition industry to integrate online and offline and drive by two wheels.

However, the live broadcast of the 2B (for enterprises and industries) exhibition represented by the online Canton Fair is not like the 2C (for consumers) live broadcast with goods, and the value of the live broadcast of the exhibition is to build a trusted and endorsed one-stop shopping platform.

As for how exhibitors build trust relationship with buyers, they can make use of post exhibition time. "In fact, the period of purchasing products by purchasers is far longer than we think. Only after one-stop service, can they be confident. So the service after the exhibition is also very important: communication, exchange and tracking between the two sides, providing relevant material support. If this series of things can be online, it will also provide a lot of confidence and help for purchasers who place orders."

The live broadcast of the fair is aimed at purchasers and buyers from all over the world. The live broadcast time should be determined in advance according to the working day time of the target consumer's country.

"Our current experience is to arrange different colleagues to arrange duty schedules for purchasers from different countries, and to arrange live broadcast plans according to the time zones of the United States and Europe respectively." It is a way to build trust with the buyer by considering the problem from the buyer's point of view as much as possible.

I hope all foreign trade enterprises can find their way through new media and new marketing methods.